A Microsoft Clarity alternative that tells you what to fix

Clarity gives you session recordings and heatmaps, and you work out what they mean. Betterloop does the working out: one script tag picks up rage clicks, dead buttons, JS errors and slow pages, and you get back one ranked list of fixes, each with the evidence behind it.

Start free - no card neededSee a real ranked list

Why look past a free tool

Clarity is free, with no traffic limits and no sampling, and that is hard to beat. People still look elsewhere for three reasons. Someone has to watch the recordings and decide what they mean. Clarity sets cookies, so visitors in the EEA, UK and Switzerland have to consent first; without consent, each page view becomes its own session. And Clarity does not respond to Do Not Track.

If none of that bothers you, Clarity is a good choice. If it does, Betterloop works the other way round.

The difference in one line

Microsoft Clarity

Shows you what happened.

Recordings, heatmaps and funnels, with frustration signals flagged on sessions and AI summaries. Someone on your team watches, reads and decides what to change.

Betterloop

Tells you what to change.

No recordings. The detectors read what the script and your other tools report, rank the problems, mostly by how many real people each one reaches, and hand you the list.

Side by side

BetterloopMicrosoft Clarity
What you getOne ranked list of fixes, with the evidence behind each oneSession recordings, heatmaps, funnels and AI summaries to explore
Session replayNo. It never records screens, keystrokes or mouse pathsYes, with no sampling. Data is kept for 30 days
HeatmapsNoYes, for desktop, tablet and mobile
Rage clicks, dead clicks, JS errorsDetected, grouped and ranked for youRage clicks, dead clicks, quick backs, excessive scrolling and JavaScript errors, flagged on sessions for you to watch
Slow pagesLCP and INP per page, slow pages raised as fixesNot covered on the pages we read
Cookies and consentNo cookies. Do Not Track and Global Privacy Control turn it off completelyFirst-party cookies. Visitors in the EEA, UK and Switzerland must consent, or each page view becomes its own session. It does not respond to Do Not Track
Your other toolsGitHub, Sentry, Stripe, Plausible, PageSpeed and a site audit feed the same listIntegrations such as Google Analytics
AI coding agents (MCP)Hosted MCP server for Claude Code, Codex and Cursor, on the free planAn open-source MCP server from Microsoft that you run with npx and a Clarity API token
PriceFree: $0, no card, 1 project, 10,000 events a month, weekly insight runs. Pro at $19 a month is planned, not on sale yetFree forever, with no traffic limits and no paid version

Clarity column: Microsoft's own Clarity pages and docs, checked 1 November 2026. Features change; check the sources below before you decide.

Where Clarity is stronger

  • Free at any size

    No traffic limits, no sampling and no paid tier. Betterloop's free plan stops at 10,000 events a month.

  • You can watch the session

    When a number looks wrong, a recording shows exactly what the person did. Betterloop does not record sessions, so it cannot show you that.

  • Heatmaps, funnels and smart events

    Click and scroll heatmaps, no-code funnels and events Clarity defines for you. Betterloop has none of these.

  • Mobile apps

    SDKs for Android, iOS, Flutter and React Native. Betterloop watches websites only.

  • AI summaries and chat

    Copilot summarises recordings and answers questions about your data in plain words.

Where Betterloop is different

  • Nothing to watch

    Detectors read clicks, errors, web vitals and navigation, rank what they find, and hand you the list. No hours of recordings.

  • No cookies

    No cookies, no session replay, no keystrokes, no form values. Do Not Track and Global Privacy Control turn it off completely.

  • One small script

    Dependency-free, with a build gate that fails if it grows past 10KB gzipped.

  • More than the browser

    Connect GitHub, Sentry, Stripe or Plausible and their findings land in the same ranked list, next to what real users hit.

  • Fix it where you work

    Read the list on the dashboard, in a weekly email, in Slack, or ask Claude Code or Codex what to fix next over our hosted MCP server.

Details: what is and is not collected, how the detectors rank and what each connection reads.

Who should pick which

Pick Microsoft Clarity if

  • You want recordings and heatmaps at no cost, however much traffic you get
  • You also need to understand a mobile app
  • You already collect cookie consent, or few of your visitors are in the EEA, UK or Switzerland
  • You want funnels and events without writing code

Pick Betterloop if

  • You are a small team or a solo developer with no time to watch recordings
  • You want a to-do list, not a dashboard to explore
  • You would rather not record your visitors' sessions or set cookies
  • You fix things with Claude Code or Codex and want them to see production

Or run both. They answer different questions, and Betterloop is one more script tag that does not need to be the only analytics on the page. Also comparing Hotjar? See Betterloop and Hotjar.

Try it on your own site

Free, no card. Paste one script tag, connect what else you run, and read the ranked list.

Start freeRead the install guide

Sources

Clarity facts on this page were checked on 1 November 2026 at clarity.microsoft.com (price, recordings, heatmaps, mobile SDKs), the Clarity FAQ (limits, sampling, retention, cookies, consent, Do Not Track), Clarity's insights docs (rage and dead clicks, quick backs, JavaScript errors, funnels) and microsoft/clarity-mcp-server (the MCP server). Betterloop facts come from our own pricing and docs. Microsoft Clarity is a trademark of Microsoft. Betterloop is not affiliated with Microsoft.